Most businesses have static websites which remain unchanged for months or even years after they have been developed. However, every business introduces new services periodically, or offers promotions and discounts to both new and existing customers. Most businesses do not have the staff or the expertise to update their website inhouse. By outsourcing business blogging for service businesses to a specialized firm, a business can keep the customer updated and also generate new leads and sales. We asked a Toronto based Raccoon Removal blog called about what they have done with their online presence and their blog.
Business blogging for services businesses is usually a comprehensive service which covers all aspects of business blogs. This includes registering or using the existing domain name, selecting web hosting, installing the blog, and regularly updating the blog with content. The business blog will have updates on the services offered by the business, as well as any important notifications for customers like holidays or downtime notices. Increasingly, emails do not get delivered to customers, so the business blog can be the reference point for customers to get information about the business.
Typically the company managing the business blog will interact with the marketing department of the services business regularly to get inputs on the services provided by the business, customer profile and requirements of the customer. The business blog will try to answer the common customer questions and queries online, to save time. Often businesses will periodically conduct contests and promotional offers to increase the number
of customers and branding. The details of these contests such as prizes and terms and conditions will be announced on the blog as they can be updated if needed without creating confusion.
The services business may be billed by the company managing the business blog on a monthly basis or annual basis depending on the terms and conditions of the contract. For high value contracts, monthly billing is preferred, as it ensures that the customer has greater control and can demand a higher level of service. Annual contracts may be cheaper, but there is a possibility that the quality of the service will be inconsistent.