Tag Archives: blogging

How Can a Blog Help Your Pest Control Business

Blogs have become major sources of online information and are today a valuable content marketing platforms that people running pest control businesses can exploit. So we asked industry experts at about how can a blog help your pest control business?

Firstly, a blog can help to drive quality traffic to your pest control website. While traffic drawn through email lists and paid search adverts are vital for pest control businesses, the two methods are usually expensive to run. However, blogging helps to solve traffic problems for websites at greatly affordable costs. For instance, each time you make a blog post about pest control on your website, the post will be indexed and picked up by search engines as an indicator that your website is active. The search engines will, therefore, crawl the pages
of your site regularly in search for content for viewers. Subsequently, every blog page that you publish becomes an opportunity to drive traffic to your pest control website.

Secondly, blogging will allow your pest control business to be visible on social media. Every time you create a remarkable post on your blog, you are producing share-worthy content for social media (Twitter, Facebook, Google+, Linkedln and Pinterest), which in turn exposes your business to new audiences and potential clients. Furthermore, blog content can be used to keep a strong presence in social sites, acting as repository content. Check out this great social media 101 guide.

Thirdly, blogs can help pest control businesses to convert their traffic into important leads. The business owner simply needs to add lead-generating call-to-action onto every blog post. The calls to action should be for items such as free facts sheets, free whitepapers, free eBooks, free webinars and free trials. Once the visitors are directed to the business’ landing page, they will add their personal information before receiving the free items.

Fourthly, the blog will help the business owner to be established as an authority in pest control. Clients who find valuable information from the blog will begin to seek the business owner’s opinion on certain pest control actions and pesticides. Finally, the blog will help the business to drive long-term leads and traffic.

Business Blogging for Service Businesses

Most businesses have static websites which remain unchanged for months or even years after they have been developed. However, every business introduces new services periodically, or offers promotions and discounts to both new and existing customers. Most businesses do not have the staff or the expertise to update their website inhouse. By outsourcing business blogging for service businesses to a specialized firm, a business can keep the customer updated and also generate new leads and sales. We asked a Toronto based Raccoon Removal blog called  about what they have done with their online presence and their blog.

Business blogging for services businesses is usually a comprehensive service which covers all aspects of business blogs. This includes registering or using the existing domain name, selecting web hosting, installing the blog, and regularly updating the blog with content. The business blog will have updates on the services offered by the business, as well as any important notifications for customers like holidays or downtime notices. Increasingly, emails do not get delivered to customers, so the business blog can be the reference point for customers to get information about the business.

Typically the company managing the business blog will interact with the marketing department of the services business regularly to get inputs on the services provided by the business, customer profile and requirements of the customer. The business blog will try to answer the common customer questions and queries online, to save time. Often businesses will periodically conduct contests and promotional offers to increase the number
of customers and branding. The details of these contests such as prizes and terms and conditions will be announced on the blog as they can be updated if needed without creating confusion.

The services business may be billed by the company managing the business blog on a monthly basis or annual basis depending on the terms and conditions of the contract. For high value contracts, monthly billing is preferred, as it ensures that the customer has greater control and can demand a higher level of service. Annual contracts may be cheaper, but there is a possibility that the quality of the service will be inconsistent.