Blogs have become major sources of online information and are today a valuable content marketing platforms that people running pest control businesses can exploit. So we asked industry experts at about how can a blog help your pest control business?
Firstly, a blog can help to drive quality traffic to your pest control website. While traffic drawn through email lists and paid search adverts are vital for pest control businesses, the two methods are usually expensive to run. However, blogging helps to solve traffic problems for websites at greatly affordable costs. For instance, each time you make a blog post about pest control on your website, the post will be indexed and picked up by search engines as an indicator that your website is active. The search engines will, therefore, crawl the pages
of your site regularly in search for content for viewers. Subsequently, every blog page that you publish becomes an opportunity to drive traffic to your pest control website.
Secondly, blogging will allow your pest control business to be visible on social media. Every time you create a remarkable post on your blog, you are producing share-worthy content for social media (Twitter, Facebook, Google+, Linkedln and Pinterest), which in turn exposes your business to new audiences and potential clients. Furthermore, blog content can be used to keep a strong presence in social sites, acting as repository content. Check out this great social media 101 guide.
Thirdly, blogs can help pest control businesses to convert their traffic into important leads. The business owner simply needs to add lead-generating call-to-action onto every blog post. The calls to action should be for items such as free facts sheets, free whitepapers, free eBooks, free webinars and free trials. Once the visitors are directed to the business’ landing page, they will add their personal information before receiving the free items.
Fourthly, the blog will help the business owner to be established as an authority in pest control. Clients who find valuable information from the blog will begin to seek the business owner’s opinion on certain pest control actions and pesticides. Finally, the blog will help the business to drive long-term leads and traffic.